Independent AI governance assurance
AI Assured helps small and mid-sized companies use AI responsibly - map your AI risk, build governance, and earn a public, verifiable trust certificate.
Certification for small to medium-sized businesses
Know your AI risk, protect your business and get certified. The free AI risk assessment is 12 questions, takes about five minutes, needs no signup, and returns an immediate Red, Amber, Green report across the governance domains. Every certified business appears on the public registry.
From a free risk snapshot to an independently verified badge
Four stages, no surprises. Start free, certify when you are ready, and upgrade only when you would like certification or verified evidence and auditor sign-off. AI Assured is a governance programme, not an accredited certification body. It does not issue ISO/IEC 42001 certificates or statutory sign-off for the EU AI Act, FCA, FDA, NYC LL144 or other regulatory regimes. It helps you prepare all of the required documents and practices.
The risks of using AI without governance
Every business using AI, even ChatGPT, is exposed to data leakage, hallucinated outputs, biased decisions, and regulatory breaches. Staff paste client data into public AI tools. Models confidently invent facts, figures, or legal advice that ends up in client deliverables. Hiring, pricing, or eligibility decisions can discriminate without anyone noticing. These issues go unnoticed until something goes wrong, and then you have to prove your business acted responsibly.
Why businesses certify
Clients are already asking how you use AI, and a certification answers that question before it becomes a blocker to closing a deal. Cyber and professional indemnity insurers increasingly require demonstrable AI governance. A documented governance trail shifts the legal position if something goes wrong, and it lets you pass enterprise AI questionnaires without scrambling. The EU AI Act is live and UK AI regulation is coming, so getting certified now means your business is prepared rather than reacting.
Governance templates included
All required governance documents, written by experts for businesses with 10 to 200 employees, are included with every AI Assured Essential and Professional plan. They cover the AI Use Policy, AI Risk Register, Data Governance Framework, Roles and Accountability Charter and Incident Response Plan, delivered as living in-app policies rather than static files.
Transparent pricing for every stage
Start free. Two self-serve paid tiers both include the required certification documents, plus a bespoke Enterprise consulting engagement on request. For businesses with 200 or more employees and multiple AI projects, we offer bespoke advisory and assessment engagements led by qualified AI governance practitioners.